Choosing the right flooring can transform your home, but with so many options available, knowing where to start can feel overwhelming. Luxury Vinyl Tile (LVT) flooring offers an incredible range of styles, colours, and finishes that suit every interior design preference. It’s also low maintenance and durable making LVT the best flooring choice for families.

At 3D Royal Floors, we’ve helped countless London homeowners discover the perfect flooring for their home using LVT. As experienced LVT installers in London, we’re here to help you choose the right LVT style for any home – from classic Brownstone conversions to contemporary new builds.

Why Choose LVT?

Luxury Vinyl Tile is a versatile flooring solution that offers both durability and a natural appearance. It consists of multiple layers that provide strength and waterproofing qualities, and is topped with an ultra-strong wear layer that resists scratches and spills. LVT is a great solution for households that want durability and long-lasting good looks on a lower budget.

LVT is low-maintenance, easy to clean, and quick to install. Thanks to the decorative layer, Luxury Vinyl Tile replicates the appearance of natural materials. It comes in a range of material finishes such as wood, stone, concrete and marble.

Wood Effect LVT: The Versatile and Timeless Flooring Option

Wood effect LVT is favourite amongst London homeowners for its natural appearance that compliments any aesthetic. This finish offers the natural beauty of timber flooring but without the maintenance difficulties and costs associated with real hardwood floors.

Wood effect LVT is available in a range of patterns including parquet and herringbone, giving you a range of textures to suit any space.

Wood Effect LVT Colour Options

Wood effect LVT is available in an extensive range of colours:

• Light oak and grey tones: Lighter wood tones create a bright and airy feel that reflects light. Perfect for small London studio apartments that want to maximise the illusion of space.
• Medium walnut shades: Medium tones inspired by wood finishes such as walnut and chestnut add a sense of warmth to homes of any size and compliment almost any interior. This option is versatile and suits every home.
• Dark ebony finishes: Dark wood tones absorb light and can sometimes make rooms feel smaller, but when coupled with pale walls to reflect light, dark woods create a sophisticated and dramatic look unlike any other. These finishes are perfect for traditional London brownstone properties.

Where Wood Effect LVT Works Best

Wood effect LVT is versatile and adds warmth in any area of the home, but works especially well in:

• Living rooms
• Hallways
• Kitchens
• Bedrooms

The classic appeal of wood effect ties-in with any interior. The long lifespan and ease of maintenance of LVT adds value to your home – especially important with the competitive London housing market.

Stone Effect LVT: The Modern and Elegant Flooring Option

Stone effect LVT brings the cool elegance of natural stone but without the cold touch, echoing footsteps or hefty price tag of genuine stone flooring.

Stone Effect LVT Colour Options

Stone effect LVT offers a range of diverse options:

• Slate effects: Striking and contemporary, slate effect tiles add a clean and cool texture.
• Limestone tones: Minimalist and bright, limestone effect LVT creates a polished, modern look.
• Flagstone effect: Inspired by traditional cottages, flagstone effect flooring adds an air of sophistication.

Where Stone Effect LVT Looks Best

Stone effect LVT looks great in heavy-use areas like kitchens and bathrooms. Whilst stone effects are often wrongly seen as being cold, the right colours and textures of can make your home feel modern and inviting. Stone effect LVT looks great in:

• Utility and laundry rooms
• Hallways
• Kitchens
• Bathrooms
• Open plan living areas

The clean, luxurious appearance of stone LVT looks great in London’s contemporary conversions and warehouse-style apartments in areas like Shoreditch and Canary Wharf.

Marble Effect LVT: The Premium and Luxurious Flooring Option

Genuine marble flooring is extremely expensive and outside of the budget for most London homeowners, but the appeal and beauty of marble floors is undeniable. Marble effect LVT delivers the same stunning look as real marble, but at a fraction of the cost and without the complicated care routine. Unlike genuine marble that requires special cleaning products and careful maintenance, marble effect LVT simply needs sweeping and mopping.

Marble Effect LVT Colour Options

Our marble effect LVT flooring comes in two shades, both with delicate dappled tones and bevelled edges to more closely replicate the appearance of genuine marble:

• Grey marble effect: Cool, contemporary grey marble tones add a sense of warmth to kitchens and bathrooms.
• Creamy white marble effect: Gives a bright, luxurious and high-end appearance particularly suited to minimalist, modern interiors.

Where Marble Effect LVT Looks Best

Marble effect LVT creates a dramatic statement in:

• Entrance halls and reception areas
• Master bedroom suites
• Master bathrooms
• Kitchens (ties-in with matching marble countertops)

Marble effect looks stunning in larger period properties and modern luxury flats and apartment buildings.

Concrete Effect LVT: The Chic and Fashionable Flooring Option

Concrete effect LVT captures the industrial aesthetic that’s recently become fashionable in contemporary London living. This finish brings the urban appeal of concrete without the cold, hard texture or expensive installation of actual concrete flooring. With a similar effect to microcement, the choice of LVT vs microcement comes down to preference and budget.

Concrete Effect LVT Colour Options

Concrete effect LVT blends industrial and modern sophistication in the following range of colours:

• Light grey concrete: Fresh and modern looking, pale colours bounce light back for an airy feeling.
• Medium charcoal tones: In both warm and cool undertones, medium concrete shades look great with exposed brickwork, woods and metal.
• Dark concrete textures: For a bold and dramatic look, dark concrete pairs well with light walls and neutral furniture to create balance.

Where Concrete Effect LVT Looks Best

Concrete effect LVT particularly suits:

• Open plan converted lofts
• Kitchens
• Utility or laundry rooms
• Bathrooms
• Creative spaces like home art studios/workshops

The fashionable finish of concrete complements exposed brick and metal features to tie together the industrial aesthetic that’s grown in popularity in trendy London neighbourhoods during recent years.

How to Combine LVT Flooring Styles in Your Home

LVT is suitable for every room in the house, from kitchens and bathrooms to living spaces and bedrooms. Choosing complimentary styles of LVT can produce a sense of consistency and flow for a harmonious living space.

Design by Colour Temperature

Maintain visual flow by keeping colour temperatures consistent. If you choose warm wood tones in living areas, select stone or marble effects with warm undertones for kitchens and bathrooms rather than cool greys. Likewise, if you’ve got your heart set on marble LVT with blue undertones, silvered concrete would make a good match.

Design by Property Type

When choosing your flooring, your own personal tastes might not be the only factor to consider. The character of your property will also influence what looks best. You want to select something practical without detracting from the original features of your home.

• Brownstone properties and period homes: Wood effect is a classic choice for period homes. Real wood is timeless but difficult to care for; LVT offers a happy medium between maintenance and looks. Marble is also a popular choice to make a statement in sweeping hallways and big bathrooms
• New build apartments: Stone or concrete effect is a popular choice to compliment modern designs and minimalist aesthetics.
• Warehouse conversions: Concrete effect works well with traditional steel features and exposed brickwork for a chic metropolitan style.

LVT Flooring Design in Open Plan Spaces

Not zoning your space properly is one of the biggest design mistakes in an open plan room that you can make, as flooring plays a major role in helping to define individual zones.

Using different styles of LVT to break up the openness of a large space can help your home feel more inviting and reduce that dreaded empty church hall feeling.

Some tips for zoning with LVT:

• Use wood effect in bedrooms and living spaces for comfort
• Transition to stone or concrete effect in kitchens and bathrooms for practicality
• Keep the same colour palette family (all warm or all cool tones)
• Match undertones across different effect styles

Explore LVT Colours and Styles for Your London Home

Ready to choose Luxury Vinyl Tile? We’re here to help. As experienced Luxury Vinyl Tile installers in greater London, our team have completed countless projects and can help you make the right decision for your home.

From selection to installation, we’ll offer a helping hand the whole way.